Leading Design The Benefits

You'll be surprised how much information you can supply on the Web, and just how reasonable it can be to do so. You can publish your company profile, photos, product specifications and prices etc, and you can expand or update your site as often as you like. Add your latest news or details of new products and special offers to your Internet site.

You can publish your catalogue or brochure on the Internet. Once you are established on the Web, you need to encourage people to visit your site. You should add your 'web address' to your letterhead, advertisements and promotional material.

Some Obvious Reasons for Using a Web Site:

• Your information is available 24 hours a day, 365 days a year, at very low cost to you.

• The Web never sleeps. You may have time off but your site never does.

• You can serve your local customers and reach farther a field too.

• Having a web presence is like distributing your business card to millions of people.

• There's no problem changing information and keeping your page up-to-date, as there is with printed matter which can become redundant overnight.

• The time spent on basic inquiries is cut by putting this information on the Net.

• Your page can be viewed and printed too.

• You can save on labour, printing and postage costs as your information is available on the Web.

• Once people know your Web address they will be back.

• Buying and selling is easy and convenient on the Web.

• Even if you don't use the Internet yourself, your customers and competitors almost certainly will.

Considerations

• What is the main purpose/aim of your web site?

• Will you be selling products, pooling information, promoting a resource or creating a company identity?

• What audience are you catering for?

• Will the audience you want to attract see your site as dynamic, interesting, compelling and a place to go back to soon?